Wise Riders

Wise Riders is a family of Harley-Davidson dealerships that consists of Harley-Davidson of Yuba City, Redwood Harley-Davidson, Reno Harley-Davidson, Death Valley Harley-Davidson, Orange County Harley-Davidson, and Coronado Beach Harley-Davidson.

Harley-Davidson of Yuba City was the first Harley-Davidson dealership to enter the Wise Riders Family in 2016, and in the past six years the love of the Harley-Davidson community and lifestyle has enabled the addition of five more dealerships.

Wise Riders is committed to their local communities and proud to take part in charity events like Christmas Toy Rides, Easter Basket Rides, BBQs to support local schools, and many other local activities.

The relationship between the three dealerships allows Wise Riders to better serve our customers and offer a wide and varied selection of motorcycles, with shared inventory and the ability to ship from dealership to dealership.

Wise Auto Group is Wise Riders parent group and was established in Northern California in 1914, and has expanded to include dealerships in Southern California, Arizona and Nevada.

Visit our dealerships at the links below: